Given that they eerily seem to uncannily predict the results
of the 2012 US Presidential Elections, are online social media networks just
became the new election prognosticators?
By: Ringo Bones
Statistician Nate Silver may have created a mathematical
algorithm that uncannily predicted President Obama’s victory more accurately
than “traditional” political pundits but in hindsight, are online social media
networks are now better at prognosticating election results compared to the
previous US Presidential Elections four years ago? Does this mean that the
“digital native” generation who has just became old enough to vote back in the
November 6, 2012 US elections just became the new “Swing State” in America?
Months prior to the 2012 US Presidential Elections,
President Obama and his Democratic Party had been very busy winning fans in the
online social media world of Facebook, Twitter, Tumblr and other leading social
media sites on the internet – while challenger Mitt Romney’s Republican Party
seems to be “sitting on the fence” when it comes to winning voters in the
online social media scene. Though many tenured analysts now point out that
recent – but gradual - demographic shifts in the American electorate may be the
true culprit on why the Republican Party challenger lost to the Democrat
incumbent – as in the Republicans tend to stick to its core cause of promoting
white-Anglo-Saxon-Protestant values at the expense of the basic rights of
Americans of non-white Anglo Saxon ethnicity. Does this mean that online social
network sourced “Big Data” may now be the new “Crystal Ball” when it comes to
predicting future election results?
According to Charles Duhigg – author of The Power of Habit –
traditional political pundits should now look into the “predictive” importance
of online social network big data during election time and the role of shame
and social pressure on the shifting demographic makeup of the American voting
landscape. To the “internet novice”, the term “Big Data” is a form of data
created when an online user uses a credit card when buying something via the
internet, or when expressing their likes and dislikes by posting them on social
media networks like Facebook or Twitter. This means online data points of you
and other people are now very useful during election time. Does this mean that
“information technology” or I.T. is the future of politics?
In a recent online big data study conducted a few months
before the 2012 US Presidential Elections, it was found out that Romney
supporters tend to eat at Olive Garden while Obama supporters tend to dine out
at Red Lobster. Not only that, even one’s taste in music could serve as a very
accurate predictor of who you will vote for. Looking back, one could easily
conclude that President Obama had an “unfair” head start when it comes to
establishing a homegrown database via online social networks of his supporters
– even though Obama can freely buy political advertisement time in both Olive
Garden and Red Lobster.