Monday, June 20, 2016

Adblockers: Online Protection Racket?

Given their “proviso” for a whitelist so that your ads will still be displayed when they’re installed, are adblockers nothing more than a 21st Century online protection racket? 

By: Ringo Bones 

The “whitelist” proviso of some leading adblockers out there, the most notorious of which is Adblock Plus’ Whitelist that allows “acceptable” ads to show or punch through once the Adblock Plus application is installed in your personal computer or smartphone had many comparing it to an online protection racket after it was leaked that if a company or agency wants to get into Adblock Plus’ “Whitelist”, all they have to do is to pay the company who runs Adblock Plus this amount of money to be included on their so-called “Whitelist”. If this is not a bona fide protection racket, I don’t know what is. 

As of late, the online adblocking industry had engendered a so-called online adblocking arms race where some firms already have created and successfully tested easily installable applications that can block the adblockers for those firms who find that Adblocker Plus’ “Whitelist” fee just too rich for their blood.
On of these blockers for adblockers applications is Page Fair which according to the firm aimed to benefit small to medium scale mom and pop online publishers and content providers to circumvent Adblocker Plaus and other adblocker apps from depriving them of their revenue. Given that current adblocker apps are a threat to online free enterprise comparable to Stalin era Marxist-Leninist socialism, why are a growing number of netizens are installing them in the first place? 

The adblocker apps’ original raison d’ĂȘtre was to block annoying ads from popping up when a typical netizen is doing online research. Sadly, the latest versions of adblockers – especially those that are bundled with the latest personal computer and smartphone operating systems are no longer provided with an on-off switch. Worse still, unless you are a high level information technology engineer who knows how to check the subroutine and / or source-code of the operating system of the desktop personal computer, smartphone, tablet or other smart device you are currently using, your device doesn’t tell you that there is some form of adblocking application installed in the device you are currently using to surf the web – it only tells you once you’ve visited an internet site with an adblock detector that tells you that you can only proceed further once you’ve turned off your adblock app. Sadder still, the latest adblock apps don’t come with an on-off switch.